Word: masses
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Dates: during 1930-1939
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...regarded as a breath-taking extravagance, George Presbury Rowell started publishing a pocket-size semimonthly journal for advertisers, gave it the chaste title Printers' Ink. U. S. business was feeling the faint stirrings of the machine age. Advertising was destined to become the midwife for mass distribution and Printers' Ink soon became a handmaid for advertisers. Today, Printers' Ink, still pocket-size, is a weekly with 17,803 subscribers who spend nearly all of the nation's annual $1,768,000,000 na tional advertising budget. This week it marked its golden anniversary with...
...modern U. S. business world "the advertiser system." The essential of this system is a realization of the community of interest between capital and labor. In practical terms this would mean an unfailing flow of purchasing power to the consumer which would enable him to buy the goods of mass production. In its first issue, July 15, 1888, P. I. insisted on the "mutuality of dependence'' between capital and labor which "cannot be put to mutually beneficial use unless there is at least an approximation to equality in their respective situations." In its May 26, 1938 issue...
Berkshire Symphonic Festival (Thurs. 8:30 p. m., NBC-Blue). Dedication concert for a new Music Shed at Tanglewood, Mass. Boston Symphony conducted by Dr. Sergei Koussevitzky, Cecilia Society Chorus conducted by Arthur Fiedler. Soloists: Soprano Jeannette Vreeland, Tenor Paul Althouse, Contralto Anna Kaskas, Basso Norman Cordon...
Protest. Under the chairmanship of Governor Bibb Graves of Alabama, the Conference (minus Kentucky, which withdrew because it suffers least from the disparities by its location, has a competitive advantage over the "deep South") visited President Roosevelt, carried on an extensive advertising campaign, developed a mass of data which they laid before ICC at Birmingham to prove that Southern industries suffer from the disparities in rates. At the Buffalo hearings, which began fortnight ago, Bibb Graves was on hand to publicize the South's position but not to testify. That privilege was reserved for the North, and Governor Herbert...
Chagrin In Worcester, Mass., Thomas Conlin stole a hearse. Chagrined to discover a corpse in it, he gave himself...