Word: masses
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Dates: during 1930-1939
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Harry Hopkins. WPAdministrator, making a speech at Scranton, Pa. last week, tossed his hearers a prophecy: within six months U. S. Labor will have completely organized the mass production industries. "And," he added, "nobody will be talking about it. It will be accepted as a fact...
...Pope refused to crack down on Cardinal Mundelein. First, they are close friends. The first Eucharistic Congress ever to meet in the U. S. met in Chicago in 1926. That Cardinal Mundelein was chosen to organize this Congress was considered a special Papal tribute. Second the Cardinal had "a mass of accumulated evidence that could no longer be overlooked." Third, the Cardinal, who lives simply, has fine collections of coins and incunabula, is one of the Catholic Church's most successful money-raisers...
...Southampton, England, last week arrived the first shipment of Basque refugees, 4,000 children on the steamer Habana, high-water mark in one of the greatest mass evacuations of children in history. Many of them carried their Sunday clothes in little bundles. They staged a healthy, yowling child-riot when forcibly washed, given haircuts. Next day in a tent city in which they had been installed the Basque children suddenly lost all bravado. A squadron of British planes on practice flight hammered overhead. Screaming in terror, the Basque children stampeded for their tents, holes in the ground, anywhere they could...
...last notes of a last Harvard song sweep out over the mass of pelicans, and with Yard cops bating their breaths a herd of students burst down the steps. There are a few cries of "Rinchart", the sound of moving bodies, and edging among the audience. The guy with a girl grabs here arm and carefully threads a path towards the gate. One hand lets fall a program, announcing a selection of songs that the Harvard Glee Club will sing to a species of people whom the Vagabond will watch as they watch him, this evening at seven o'clock...
Responsible for this mass perturbation was the Manhattan advertising agency of Lennen & Mitchell, which has had the Old Gold account since 1926 and whose starry stimulus has always been the hope of devising an Old Gold promotion as effective as that of Camels, Lucky Strikes or Chesterfields on less than half the money spent to advertise each of those brands. Lennen & Mitchell's original slogan, "Not a cough in a carload," put Old Golds fourth among big-selling cigarets, but neither that nor "Double your money back" offers in 1935 and 1936 promised to boost Old Gold sales anywhere...