Word: masses
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Dates: during 1940-1949
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What exactly is the "greatest medium of mass communication" communicating? On the biggest telecasting day last week, Manhattan's television stations (NBC, CBS, Du Mont) offered these programs...
Last week the National Broadcasting Co. bought full-page newspaper ads across the U.S. to announce: "1948-TELEVISION'S YEAR." The ads "offered" the "greatest medium of mass communication in the world-Network Television...
...launched a new fashion scheme: a "circulating library" for hats. From her stock of 100, women can rent the latest and zaniest at 500 francs for 24 hours (special offer: twelve hats a month for 3,000 francs). Said the countess: "This is my version of American mass production...
...catcher was the custom-built $30,600 Sport Fisherman of Consolidated Shipbuilding Corp., with red-leather "fighting" and swordfish chairs, and a built-in cocktail bar. But the crowd pleasers were the mass production models like M. M. Davis & Son's 21-ft. Cruis-Along ($2,440) and Churchward & Co.'s all-steel, all-welded Steelcraft cruisers, priced from...
...welding knowledge to work on his first steel model, playfully called it "Electrolysis." But he did not start mass production until 194,5. Last year, his assembly-line yard at West Haven, Conn, turned out one steel cruiser every 90 minutes, and he grossed $4,250,000. (When Steelcraft's 1,000th boat came off the line, Churchward had it lifted 106 feet by a crane, then dropped to demonstrate its indestructibility.) So far, he has turned out 1,860 cruisers. This year he is stepping up production one-third, and hopes to turn out more small cruisers than...