Word: masses
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Dates: during 1940-1949
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Died. Edwin Meade ("Ted") Robinson, 67, literary critic, Cleveland Plain Dealer columnist since 1910; of a heart attack; in Provincetown, Mass...
More for Less. The "break-even" point of many a mass producer-i.e., the point at which rising volume cuts unit costs enough to show a profit, has also soared upwards. Example: the Ford Motor Co. which, before the war, was assumed, along with other automakers, to break even at 35% of capacity, must now operate at 75% of capacity to break even. This year it has -made 280,000 cars so far-and lost $38,000.000 net. Last week Young Henry Ford got a 6% boost in his car ceilings. G.M. is also seeking a boost. But somewhere...
...houses and other goods in like proportion. This overall program was so great that neither materials nor labor were sufficient to meet it in a single year. Materials were spread so thin that shortages held back all production, until neither the normal efficiency nor normal profits of mass production could be achieved...
...monopoly, said the Government, consisted of a vertical combination of purchasing, manufacturing, distributing, and retail companies, all controlled by the Hartfords. Particularly useful was A. & P.'s purchasing agency, the Atlantic Commission Co., which used its mass buying power to force producers to give A. & P. preferential prices, the pick of the lot in products. If producers or manufacturers balked, A.C. Co. threatened to buy elsewhere or to set up a competing A. & P. subsidiary. Result: a two-price structure in which the lower price is paid by A. & P., the higher price by A. & P.'s retail...
Said A. & P. President Hartford: "Our company grew to its present size because we believed it was better to sell 200 Ibs. of butter at 1? a pound profit than 100 Ibs. at 2? a pound profit." What President Hartford propounded was the basic idea on which U.S. mass production and mass retailing is based. But if the higher courts do not overrule last week's decision, those ideas may cost each defendant as much as a $10,000 fine and two years in prison. And eventually U.S. consumers may find themselves paying more for their food...