Word: massing
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Dates: during 2000-2009
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Nothing says more about the American mind-set than what consumers are buying, and ignoring, at drugstores, supermarkets and mass-merchandising outlets like Wal-Mart and Target. TIME asked the Nielsen Co. to identify the best- and worst-performing product categories during this recession, and the findings are quite revealing. In general, people are buying more food to prepare at home, a function of their eating out less often at restaurants, which are suffering. At the same time, they're forsaking home furnishings and more discretionary items. "The American consumer is clearly getting back to basics," says Todd Hale, Nielsen...
...anywhere in the lineup,” Harvard coach Joe Walsh comments. “I don’t think that Dan cares where he is in the lineup, or where he’s playing, but he cares about helping the team.”The Marshfield, Mass., native has shown flashes of greatness since freshman year, but already this season, Zailskas has made it clear that he is ready to take the field every day, both at first base and as a pitcher. “We have so many talented players,” Zailskas says...
...collegiate conviviality has fallen from the civility of a kinder and gentler era. Where once the university quadrangles resounded with the tipsy warbling of De Brevitate Vitae or other commercium songs, now only the echoes of mass-market electronic recordings disturb the silence of Saturday evenings. Beer pong has replaced banter, courtship has yielded to hook-ups, pot is preferred to pipe tobacco. The choice of drink, and the style in which it is quaffed, is likewise illustrative: watery beer or cheap liquor, impurities masked by the syrupy sweetness of sodas and juices, downed in furtive binges. The goal...
...This Lent, sacrifice the vulgar bibulous customs of your college peers. Turn down the boom box and raise the lights. Sip, do not chug. And let the drink in your hand nurse, not eliminate the need for, conversation and charm. Soon, form will follow function. Trade your mass-produced American lager for a Trappist brew, crafted lovingly in a monastery according to a recipe perfected over the centuries. Instead of insipid vodka, open a bottle of aromatic and complex gin—a challenge, indeed, but a meet reward for those with patience and perseverance. And, finally, put down...
Besides, Limbaugh plays a valuable role within conservatism. His show, like Fox News, is not as high-flown as conservative intellectual journals such as the New Criterion and First Things. But those publications have small circulations. Their influence is long-term and indirect. Conservatism needs mass media too, to affect day-to-day politics: jam phone lines and pull the national conversation rightward. It needs Limbaugh and the many like-minded talkers elsewhere on the airwaves. Doubtless they could do their jobs better, as could the conservative writers who scorn them. But if Limbaugh did not exist, conservatives would have...