Word: massing
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Dates: during 2000-2009
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...Nissan, for example, is pedal-to-the-metal with pure electric cars, having skipped fuel-cell technology altogether. It considers "interim hybrid technology," like Toyota's successful Prius, a mere passing phase. "The market-share winner will be the one that offers affordable, mass-market, zero-emission vehicles with a zero payback period for premium technologies," says Mark Perry, director of the product planning and strategy group for Nissan North America...
...dozens of e-mails from people since her death...she changed their lives,” Porten said. “She would find the insight you didn’t know you had, and that was really wonderful.” Barbara Ellen Johnson was born in Boston, Mass. on October 4, 1947. One of two Presidential Scholars from Massachusetts in 1965, Johnson graduated from Oberlin College four years later and continued her education at Yale, where she received her Ph.D. in French in 1977. The “Yale School”—a group...
...perpetual population-growth machine would soon face the unthinkable: a falling head count. Now it's official. The region - Miami-Dade, Broward and Palm Beach counties - lost 27,400 residents between 2008 and 2009, while Florida as a whole lost 58,000. That's not exactly a mass exodus for a state of 18 million; but it's the first net outflow in 63 years for a state that considers itself the new California. "It's difficult for the working middle class to justify living here," Mike Jones, president of the Palm Beach County Economic Council, conceded to the South...
...campaign by Panzani-owned, Lyon-based food brand Zakia Halal is the first ever mass-market promotion of halal food to France's estimated 5 million Muslims. The TV spots kicked off on Aug. 17 to coincide with the start of the holy month of Ramadan and have been running on most of France's largest television channels since. The $430,000 campaign will be put on pause Sept. 2, then resumed as Ramadan comes to an end later this month and the feast of Eid el-Fitr approaches. Thus far, the spots have gotten a mostly supportive reaction from...
...What's astounding is how long it took for any of France's numerous makers of halal food products to embrace this kind of mass marketing. Studies done by ethnic-marketing consultancy Solis Conseil in Paris estimate that French Muslims currently purchase about $5.7 billion worth of specialized foodstuffs and related products - a market that's been increasing nearly 15% annually for almost a decade. Solis has also found that nearly 94% of all Muslims in France with North African roots - by far the largest group of Muslims in the country - buy exclusively halal food. A recent poll...