Word: massing
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...Squibb, Kellogg and PerkinElmer. These firms, and others from around the world, have no trouble getting executives to transfer to Zug, or to visit. The town offers both "tax advantages and a great quality of life," says Andreas Emmenegger, CFO of Fantastic, a software company with offices in Framingham, Mass., New York City, San Francisco, Atlanta and Dallas...
Meanwhile, P&G's Gillette inked its own agreement with Palomar, which is based in Burlington, Mass., to develop and market a hair-removal device for women to use at home. Then last February, under the guidance of president Susan Arnold, who previously headed the company's beauty and personal-care division--a group that added more than $20 billion in sales to P&G's top line last year--P&G invested an additional $1.5 million in the project after the product got FDA over-the-counter clearance. Days later, P&G also signed a joint agreement to develop...
...these products turn back the clock? Well, to work for the mass market, these powerful tools, meant for a physician's expertise, have to be downsized and idiot-proofed, says Dr. Kenneth Beer, head of the Palm Beach Aesthetic Center. "By definition, that means they can't be as strong," he says. "And as a result they aren't going to be as effective as what you'll get in a doctor's office." Syneron's CEO, Doron Gerstel, acknowledges the problem. "It's a real challenge: to get it to work as well as we can but keep...
...There's no naughty kids, Nick," says born-again Fred. "Every kid deserves a present on Christmas." His scheme is to mass-produce one toy for each gender: baseball bats for all the little boys (so they can smash things), hula hoops for all the little girls (so they can learn to wiggle their hips). In 10 years they'll be able to star in, or at least appreciate, Judd Apatow comedies...
...Jacobsen does move down Mass. Ave to MIT, he will join what Swager called the institute's "dream team" of reaction development researchers...