Word: massing
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...spreader one more time. Here was an early and definitive illustration of message revenge, the kind of fierce consumer blowback that can occur in markets when a product or service (or military occupation) fails to live up to its hype. Consumers, it turns out, regard their passive absorption of mass advertising as an investment of psychic space; to the extent that they allow themselves to become aroused with anticipation, they consider their credulity as something like a down payment...
...Edsel had been frantically ballyhooed for months ahead of its arrival with a new kind of highly scientific marketing, an alchemical blend of psychology, mass media and old-fashioned hucksterism. Call it the iEdsel. By the time the silk was pulled off the Edsel in hundreds of showrooms around the country, people were panting to see their automotive deliverance, the plutonium-powered, pancake-making supercar they'd been promised. What they saw was a large, relatively expensive, curiously styled Mercury--curious insofar as the vertical grille looked like a midwife's view of labor and delivery...
...Russian oligarchs, hedge-fund honchos, Chinese capitalists and overpaid ceos. "The amount of money in private hands is unprecedented," says Andrew Harper, editor in chief of Andrew Harper's Hideaway Report, a Baedeker for the wealthy. In this new Gilded Age, he says, the business is in class, not mass. "There have always been people who could afford the presidential suite, but now it's a legitimate market...
Like Teach for America, Schnur's organization has become a brain magnet for New Orleans, which once watched its brightest move away and more recently experienced a mass exodus. For his New Orleans director, Schnur was able to lure Tyra Newell, who was the budget director for Chicago public schools. She was born and raised in New Orleans, but after she went to Howard University and then Stanford Graduate School of Business, her father was worried that she would never come back. The hurricane brought her home. She and Schnur hope to bring at least 40 new school principals...
...Rangoon was one of 20 or so protests that in recent weeks have erupted across Burma - a rare display of civil disobedience by a people who have been ruled for 45 years by one of the world's most reclusive, and repressive, military regimes. The last time there were mass countrywide demonstrations, in 1988, the military cracked down hard, killing thousands of protesters and dashing hopes of democratic reform. Now daily life in this nation of 53 million has become so desperate that an impoverished populace may feel it has little choice but to take to the streets again...