Word: mastercards
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Dates: during 1980-1989
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...concluded that such coverage would be so inexpensive that they could offer it free. (The credit-card coverage is typically supplement insurance, which pays damages if other policies cannot be tapped.) American Express began providing the coverage in November 1987 to its gold- and platinum-card holders. Last year MasterCard and Visa did the same for their premium customers, but they have not yet done so for regular cardholders...
...touring the country this fall. An Elvis postage stamp is probably next, once proponents agree on which image -- that of the young or the middle-aged star -- should appear on it. And one can call an 800 number and get details about a Memphis bank's brand-new Elvis MasterCard...
Irene Chang, a junior at Berkeley, had not planned to apply for a credit card. Then she heard a rumor that students who asked for a Visa card or MasterCard at a campus Citibank booth were rejected if they were majoring in the humanities. An English major and a reporter for the college paper, the Daily Californian, Chang asked the company representative if the rumor was true. Said Chang: "She told me, 'Just put in either business administration or electrical engineering...
Other businesses are getting in on the game as well. Some banks, including New York City's Citicorp, arrange for their Visa and MasterCard holders to receive frequent-flyer mileage every time they use their credit cards. The variations on this strategy are potentially unlimited. Members of TWA's frequent-flyer plan can chalk up mileage by buying Glad trash bags...
...processing the millions of rolls professional and amateur photographers shoot at the Games. IBM got to provide the computers that officials and athletes are using to check the schedule of events as well as the times and scores recorded. Visa is the Games' official credit card; ^ American Express, MasterCard and Diners Club cards are thus not being accepted at any Olympic ticket office or venue (though they find ready acceptance at Calgary hotels and restaurants). General Motors has the right to supply all the vehicles used by Olympic officials, and because GM cars are getting preferential parking at Olympic venues...