Word: mastercards
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Dates: during 1990-1999
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Think Hollywood is too corporate these days? It?s just getting started. Last week publicity powerhouse PMK (which handles names like Cruise, Pfeiffer, Hanks and Damon) finally consented to marry McCann-Erickson (clients include GM, MasterCard and Coca-Cola). The New York ad giant was not so much interested in PMK?s tidy profit margin -- ?We?re just chump change to them,? says Leslee Dart, one of PMK?s three partners -- as in its vast warehouse of stars. ?Celebrity icons are brands,? says John Dooner, McCann-Erickson?s CEO, ?and there may be opportunities to work with like-minded brands...
...delicacies. "Civilizations rise to the level of their incompetence," he goes on, "but personally I really believe there will be a new Golden Age afterward." In the spirit of other latter-day Candides who see the Y2K bug as a liberator, smashing the shackles of bad credit histories, staggering MasterCard bills and decades-old criminal records (and putting these folks on an equal financial footing with newly impoverished corporate CEOs), Rudy looks forward to next January as a "declaration of independence from the power trips of the power elite...
Mayer said he hopes to get "quite a bit" of business through the Crimson Cash Web site, which will accept Visa and MasterCard...
...foreign" machine, Senator Al D'Amato wants to outlaw surcharges, the $1.50 that cardholders increasingly also have to pay to the ATM operator. Last week the Justice Department began investigating whether the two largest ATM networks, Cirrus and Plus, are preventing small banks from abolishing surcharges. (Owners MasterCard and Visa, respectively, say they are cooperating.) For now, look for small banks that are cutting ATM fees for their customers...
Cash is already headed for a whole new dimension. MasterCard, for example, has invested millions in the development of an E-cash system called Mondex. Smart Mondex cards have tiny embedded microchips that can store not only electronic dollars but also five other types of currency, an abbreviated medical history and even a personalized electronic "key" that can open everything from your apartment to your office. Says Henry Mundt, MasterCard executive vice president for global access: "The chip that we are putting on the card now will form the platform for the ultimate in remote access for consumers to their...