Word: mastercards
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...JOANIE JAMES NY 117 E. 7th Street 212.505.9653 Hours: 1 p.m.-7 p.m., Tues.-Sun. American Express, Visa, MasterCard...
...prize for "best packaging of a candidate" must be awarded to Ralph Nader (Gore supporters, get out the voodoo dolls), whose huge success (comparatively speaking) can undoubtedly be ascribed to his ability to tap into the aggregate pre-existing consumer consciousness by mimicking ads from Mastercard and Monster.com. The former has a tagline that includes "Campaign ads filled with half-truths: $10 million. Finding out the truth: priceless"; the latter shows a succession of adorable children proclaiming: "When I grow up, I want the government to have the same problems it has today. I want to vote for the lesser...
...always so. The 1964 Daisy ad was practically avant-garde. Today, while Madison Avenue produces some of the most sophisticated programming on the air, most political ads remain stuck in the Stone Age. Nader looked like a philosopher king simply for doing a couple of funny parodies of MasterCard and Monster.com spots. Both appealed smartly to voter cynicism about the major parties (and corporations), but neither outdid your average sneaker-company...
...always so. The 1964 "Daisy" ad was practically avant-garde. Today, while Madison Avenue produces some of the most sophisticated programming on the air, most political ads remain stuck in the Stone Age. Nader looked like a philosopher king simply for doing a couple of funny parodies of MasterCard and Monster.com spots. Both appealed smartly to voter cynicism about the major parties (and corporations), but neither outdid your average sneaker-company...
...Despite getting in trouble with MasterCard this summer, Nader rips off another Madison Avenue standard - the Monster.com ad with all the little kids (itself a rip-off of those sanctimonious International Paper spots). "I want to vote for the lesser of two evils... I want to be disillusioned... I want the government to ignore me." Funny stuff from a man who if you turn him off after five minutes can leave a very deep impression...