Word: mastercards
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...years, credit-card companies have been after Congress to allow Americans to charge their tax bills, a move that Congress finally authorized in the Taxpayer Relief Act of 1997. The IRS started a pilot program in January that permits you to charge 1998 federal taxes (and only 1998) on MasterCard, American Express or Discover. You simply phone 1-888-2PAY-TAX or, if you are a Discover-card holder, pay over the Internet via Intuit's TurboTax software...
Think Hollywood is too corporate these days? It's just getting started. Last week publicity powerhouse PMK (which handles names like CRUISE, PFEIFFER, HANKS and DAMON) finally consented to marry McCann-Erickson (clients include GM, MasterCard and Coca-Cola). The New York ad giant was not so much interested in PMK's tidy profit margin--"We're just chump change to them," says LESLEE DART, one of PMK's three partners -as in its vast warehouse of stars. "Celebrity icons are brands," says JOHN DOONER, McCann-Erickson's CEO, "and there may be opportunities to work with like-minded brands...
Think Hollywood is too corporate these days? It?s just getting started. Last week publicity powerhouse PMK (which handles names like Cruise, Pfeiffer, Hanks and Damon) finally consented to marry McCann-Erickson (clients include GM, MasterCard and Coca-Cola). The New York ad giant was not so much interested in PMK?s tidy profit margin -- ?We?re just chump change to them,? says Leslee Dart, one of PMK?s three partners -- as in its vast warehouse of stars. ?Celebrity icons are brands,? says John Dooner, McCann-Erickson?s CEO, ?and there may be opportunities to work with like-minded brands...
...delicacies. "Civilizations rise to the level of their incompetence," he goes on, "but personally I really believe there will be a new Golden Age afterward." In the spirit of other latter-day Candides who see the Y2K bug as a liberator, smashing the shackles of bad credit histories, staggering MasterCard bills and decades-old criminal records (and putting these folks on an equal financial footing with newly impoverished corporate CEOs), Rudy looks forward to next January as a "declaration of independence from the power trips of the power elite...
Mayer said he hopes to get "quite a bit" of business through the Crimson Cash Web site, which will accept Visa and MasterCard...