Word: mastercards
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Latest example: Citibank, which last week announced "Citibank Price Protection" for its 30 million MasterCard and Visa holders. The program guarantees that if you buy something with a Citibank card and see the item advertised at a lower price within 60 days, Citibank will refund the difference...
...bought more than $1 million worth of airtime to introduce its new Universal credit card. Since then, AT&T has mailed out 1.7 million cards, prompting predictions that the Universal will become the world's most popular credit plate. Besides having the benefits of a Visa or MasterCard, Universal holders get a 10% discount on AT&T phone calls charged on the card. And for all who apply for the Universal this year, AT&T is tossing in a lifetime waiver of annual fees. Ironically, the cost of introducing the new card has eaten into company profits. And card-issuing...
...used books, and is particularly strong in the social sciences. Although it's a little weak in the fiction department, Harvard Bookstore's extensive non-fiction selection seems to attract the creme de la creme of Harvard's book shoppers (I once found poetry guru Helen Vendler's Mastercard on the floor near the bestselling paperbacks...
...credit card's maxed out, and I really wanted that Nintendo game." Such plaints may soon come from the mouths of adolescents. Denver's Young Americans Bank, which caters to youths, will start issuing a kids-only MasterCard this week to patrons who are at least twelve years old and can persuade an adult to co-sign. Cardholders will pay a membership fee of $15 and an 18.8% finance charge on unpaid balances, but the Kidcard's $100 credit limit seems to rule out wild shopping sprees. "This way, they build their own credit history," says bank vice president Cindy...
Cost to Joey: nothing. Cost to MasterCard: 10,000 frequent-flyer miles. (The bank that issues Joey's MasterCard pays Pan Am a penny or so for each mile awarded -- about $100 in this case.) Lessons for us: Resist those tempting blank checks your credit-card company sometimes sends (unless you're really looking for a way to borrow money at 19.8%). Switch to a credit card that offers frequent-flyer miles. (If you're charging things, you might as well get a free trip once in a while.) Don't mess with my pal Joey...