Word: mastering
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Dates: during 1920-1929
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...What a master stroke of business it would be for the Arrow Collar people to advertise in Life that handsome Langhorne Gibson, son of Publisher Charles Dana Gibson, seldom appears in public with his neck encased in any collar other than Arrow's gracile model, Kebo...
...What a master stroke if the Lambert Chemical Co. could secure insertion in the New York Times of an advertising display assuring the public that its product, Listerine, is faithfully used (as an after-shaving lotion) by Publisher Adoplh S. Ochs...
Such opinions were quite beside the point, which was that a master stroke of testimonial advertising had been achieved?testimony by one of the immediate family of the medium's publisher. It quite outshone other current testimonials, outshone even the portraits of Paderewski and Hoffman in Steinway's dignified, colorful series; outshone Vladimir de Pachmann's long letter?"Through you I live forever!"?to the AutoPneumatic Action Co. (Welte-Mignon pianos); even Countess Starzynska's pearl-festooned pose in a Patou gown; even the fact that Rigaud perfume was used to scent the house at Consuelo Vanderbilt's wedding...
...young Harriman made a master play. He created a contract with the Hamburg-American Line so that for 20 years his United American Line would represent the German company in the U. S. They would represent his company in Germany. German shipping had sunk to a pitiful low of 672,671 tons. Wilhelm Cuno, onetime head of the German line, was busy in Germany's muddled politics. The contract was profitable for both parties...
...course is based essentially on knowledge of the rules of the game. It contains a masterly tabloid exegesis of the law in such finical situations as a player's throwing his cap at a passing ball, two runners on one base, premature decisions (e. g., a bunt declared foul rolls fair), infield flies, balls batted out of sight. There is a catachism of 51 articles: "Don't be anxious, too quick, tactless, argumentative, vindictive, officious. . . . Remember the spectators. . . . Listen to reason. . . . Smile. ..." The crouching and erect postures are compared. The double-and single umpire systems are explained. Anecdotes abound. Upon...