Word: mastering
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Dates: during 1980-1989
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...Find out how much they want for the National Enquirer." The citizens of Maxwell's empire know no time zones. Finally he is off the phone just long enough to address a problem with the Mirror's presses. "Fight, negotiate," Maxwell tells one manager. "I observe the master," the manager quips in response, noting that Captain Bob's spirits are high this morning...
...used to be and waitresses and barmaids as some of them still are. He shares Abbey's employment history, his age more or less (late middle), his marrying habit (Abbey's present wife is his fifth) and his sour gallantry. His position on beer-can tossing is the master's: the highway is an abomination, and thus the litter that sullies it is a blow for truth and beauty...
There are master manipulators at the studios. They know some exposure is a heaven-sent perk, like last month's 60 Minutes report on a murder case that inspired the new Meryl Streep film A Cry in the Dark. But they also know their job. So they hire a firm to tape a generic interview with their star, then send local TV stations a cassette in which the star's comments can be intercut with questions posed by a station reporter. It's no-fault, no-sweat, no-work journalism...
Later they toured the debate site, and Ailes, the modern master of muscular advertising, became the clown prince of debate prep. He joked with Bush, teased him, made him laugh. He told Bush at one point, "If he brings up Iran- contra, just walk over there and deck him." When Bush returned to the Beverly Hills Hotel, he received a massage and spent the final 45 minutes before the debate with Ailes...
Sometimes, it seems, the biggest news on TV is a movie that hasn' t opened yet. That' s because Hollywood' s master publicists get free air time on every talk show that traffics in star quality...