Word: masterminding
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Dates: during 1940-1949
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Lasker and Luckman. For 25 years, the mastermind of this profitable anonymity has been Chicago's famed advertising millionaire, Albert Lasker, the man who retired the industry's haughtiest name, Lord & Thomas, when he himself retired from the advertising business last year (TIME, Jan. 4, 1943). In 1919 Pepsodent was a peewee four-year-old formula (gross sales: around $2,000 a week), manufactured by a Scottish Chicagoan, the late Douglas Smith. Lasker agreed to risk $300,000 to advertise the new product, asked only a minority interest in the company in return. Before long, thanks to Lord...
...improvement was not great. The men who left were suspect, but so were those who replaced them. Two of the new men are members of the MNR (Mommiento National Revolucionario). Still in power is Mastermind Estenssoro, leader of the MNR. Still outside the Cabinet is Jose Antonio Arze, leader of the leftist PIR (Partido de Izquierda Revolucionario) and at present a favorite of the U.S. State Department...
Came 1848, and both Italy and France kicked over the traces; revolt spread to Austria and Germany and Prince Metternich, for 33 years the mastermind of the Alliance, fled his country; the Unholy Alliance was dead. Yet its influence on the minds of men lived on. For this despotic use of international force by a club of contented war-winners gave the whole ideal of international police an unsavory aura which lasted well into the 20th Century...
Some checkers sharks have turned to writing books about the game. Latest guide is The Modern Encyclopedia of Checkers ($5), compiled and published by pompous, publicity-loving, 36-year-old William F. Ryan, a barnstorming champion who advertises himself as the game's No. 1 mastermind...
Errol Flynn collapsed at work, was put in a Hollywood hospital for at least a week. "A recurrence of an upper respiratory ailment." Joel Kupperman, radio's little mastermind, turned seven and spotty, called off his birthday party. Measles...