Word: mastheaded
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Though the proof is not always in the perusing, the independent Toledo Blade and the arch-Republican Los Angeles Times make similar claims to fame. The Blade, according to its masthead, is ONE OF AMERICA'S GREAT NEWSPAPERS. The L.A. Times reaches further, dubs itself ONE OF THE WORLD'S GREAT NEWSPAPERS. The World's Greatest Newspaper? By decree of the late Colonel Bertie McCormick, that title was taken by his own Chicago Daily Tribune in 1911. As a staffer shrugged last week, "We can hardly back down...
Almost unnoticed behind the ominous headlines last week, the varied slogans of the U.S. press continued to make one unimpeachable claim: nowhere else do front pages support so rich a top dressing of hyperbole. Rare is the U.S. paper that Forgoes the opportunity to nail a brag to its masthead. The Denver Post celebrates the CLIMATE CAPITAL OF THE WORLD. The Atlanta Journal COVERS DIXIE LIKE THE DEW. The Fairbanks News-Miner is AMERICA'S FARTHEST NORTH DAILY PAPER; the Miami News, THE BEST NEWSPAPER UNDER...
...Masthead moonshine flows thickest through the nation's weeklies, from Missouri's Unterrified Democrat (EVERYBODY READS THE U.D.) to Maine's Millinocket Journal, which tailors the New York Times's famed 65-year-old slogan (ALL THE NEWS THAT'S FIT TO PRINT) to ALL THE NEWS THAT FITS WE PRINT. In another Maine weekly, the Kennebunk Star, the mysterious initials THWTB sprouted recently on Page One. Halfheartedly, Publisher Alexander Brook explained that they stand for THE HARD WAY'S THE BEST. In fact, they represent the classic cry of exasperated newsmen everywhere...
...Full Corn. Many obscure masthead adages survive only out of deference to long-dead founders. Until recently, the Denver Post peppered the papers with a passel of Founder-Gambler Frederick Bonfils' hand-me-down maxims, including a standing head that ran over every police story: CRIME NEVER PAYS. One of the most enigmatic samples of U.S. newspaper wisdom comes from Mark 4:28 and runs above the Christian Science Monitor's lucid editorial page. It was adopted at the behest of Founder Mary Baker Eddy, who prescribed the original quote from the King James Version of the Bible...
...gift from his wealthy father. Almost overnight Hearst turned his wan and unimpressive present into the gaudy forerunner of a 26-paper chain,* and within four years he had sent it soaring ahead of the rival Chronicle on the way to a supremacy reflected in the proud masthead boast: "The monarch of the dailies." Last week, after nearly seven decades as Northern California's biggest and most influential newspaper, the Examiner was deep in a fight to see who would be king of the mountain. Once again its opponent was the Chronicle -though the heavy loser in time might...