Word: mastick
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...Show me this young genius!" demanded fearsome George Washington Hill, onetime president of the American Tobacco Co., of Adman Albert Lasker back in 1941. Out came Fairfax Mastick Cone, then 38, with what soon be came the cigarette slogan of the '40s: "With men who know tobacco best . . . it's Luckies two to one." When he retired a year later, Lasker was apparently still amazed by his upstart protége's Lucky stroke: in any event, Lasker sold his agency to Cone and two other staffers at a gift price of $167,500. Now known...
...boss of Foote, Cone-Fairfax Mastick Cone, 61-concedes that advertising seems a risky investment because clients are continuously switching and an agency's only real asset is brainpower, a perishable and uncertain commodity. "Our inventory goes down the elevator every night," muses Cone. But he sees a sign of stability in his agency's steady growth, up 40% in four years...
...Norman Hulbert Strouse, president and chief executive officer, J. Walter Thompson Co. 2 ) Fairfax Mastick Cone, chairman of the executive committee. Foote. Cone & Belding...
Which are the most memorable and effective ads of recent times? Last week Fairfax Mastick Cone, 56, executive committee chairman of Foote, Cone & Belding (annual billings: more than $100 million), listed his favorites of the past decade, limiting the field to magazine ads (he considers them the most demanding) and excluding his agency's campaigns.*"Fax" Cone...
Died. Arthur Mastick Hyde, 70, tart-tongued Secretary of Agriculture under Hoover (1929-33), second Republican Governor of Missouri (1921-25), lifelong Prohibitionist; of cancer; in Manhattan...