Word: mastrena
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Dates: during 2008-2008
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...restore the coffee aroma; the new Pike Place Roast will be the first ground Breakfast sandwiches Hot sellers, but they sometimes overpower the scent of coffee MyStarbucksIdea.com A site invites customers' gripes and suggestions Reporting comp-store sales Too much focus on numbers means less focus on customers The Mastrena You can see the barista over this new espresso machine The Verismo The old machine gives baristas less control over the steaming of milk and blocks their view of patrons Conservation International The group will certify where beans come from--one more sign that Starbucks is about coffee Cluttered counters...
Starbucks plans to roll out a new espresso machine, the Mastrena, which is half a foot shorter than the current Verismo model and will let customers more easily see baristas making drinks. The new machine also gives baristas more freedom to pull different sorts of shots - such as a ristretto (which takes less water) and a long shot (which takes more) - and to more closely control the process of steaming milk...
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