Word: matador
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Dates: during 1970-1979
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...Brave Bull. Domingo, who was born in Madrid in 1941, once hoped to become a matador when he grew up. By the time he fought his first bull, though, he was 14 and living with his parents in Mexico City. It was in a small ring where young bulls were tested for bravery. The one selected for Placido was very brave-braver, in fact, than Placido, who was badly battered; then and there he gave up the corrida for a career in music...
...nation's social unrest, American Motors officials decided that it was no time to be selling a car called Rebel, as it had been doing. The company's marketing men conducted many expensive consumer-research polls and found a new name for A.M.C.'s intermediate model: Matador, which the studies found meant virility and excitement to consumers. Last week A.M.C. introduced its Matador in Puerto Rico-and ran right into language trouble. Matador, it turns out, is the Spanish word for killer, hardly a good selling point. In an editorial, the daily San Juan Star tsk-tsked...
...angrily slapping the ball out of a referee's hands, Best humbled Northampton by scoring a record-tying six goals in a single game. In last week's match against the Bari team of Italy, Georgie sidestepped the bull-like charges of defenders as gracefully as a matador, and scored the first goal in Manchester's 2-to-l victory...