Word: matathia
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Best-selling authors and trend spotters Marian Salzman and Ira Matathia, in their recent book, Next Now: Trends for the Future, call the phenomenon "inconspicuous consumption"?"shoppers who are buying discretely designer clothing that only insiders would recognize as such...
...bags as often as a Louis Vuitton bag. Cameron Diaz and Leonardo DiCaprio drive Priuses. Labels like People Tree, Edun and Rogan are favored by the likes of Sienna Miller. And the hip British chain Topshop has appointed its first buyer to source ethically made clothing. As Salzman and Matathia point out, "Shopping with a conscience is now cool...
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