Word: matcha
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Dates: during 1980-1989
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...colored substance that had the most influence on the structure of Japanese taste is a green powder called matcha, or ceremonial tea. Whisked with hot water to a bitter jade froth and served in coarse-looking, irregular bowls, it is the basis of chanoyu, the tea ceremony. The aesthetic of tea has permeated all visual culture in Japan, from architecture to the appreciation of nature...
...work of art, gives the bowl its pedigree and value. Thus the tea implements are snapped up by the rich and fashion-tyrannized; and the tea masters make fortunes, what with certifying tea ware by the truckload, writing syndicated columns, running tea-school franchises and in general milking matcha for all it is worth...
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