Word: matchabelli
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Dates: during 1950-1959
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Agencies in the first three categories are members of H.S.A. Agencies in the fourth group have the option to join the corporation or not. Several agencies are operating outside of H.S.A. such as: the House Newsstands, University Credit Club, Matchabelli, Harvard Laundromat, Cafe Mozart, and two Student Laundry operations...
...their beams across the sky. Dealers hung up miles of flags, banners and placards, hired clowns and calliopes, rented dinner jackets for their salesmen, splashed teaser ads through the press.* They spent $3,500,000 on promotion, giving away 2,131,000 balloons, 1,016,920 bottles of Prince Matchabelli perfume, hundreds of thousands of pencils, yardsticks, potholders, key cases and beanies. With the help of all this razzle-dazzle, Chevrolet Division Manager Tom Keating expects 20 million people to troop through his showrooms in the next few days...