Word: matchboxes
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Dates: during 1980-1989
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...million advertising campaign highlighting their principal selling point: speed. The company says the battery-powered vehicles can go the equivalent of 500 m.p.h. in an adult-size automobile. Record Breakers are imported from Japan, where they are a national craze. While some analysts predict smaller U.S. sales, Mattel, Matchbox and other toy manufacturers are releasing their own superfast cars...
...Nightmare on Elm Street horror movies, no one has ever succeeded in killing off the fiendish Freddy Krueger, who mutilates and murders teenagers in their sleep. But in toyland, Freddy has been given the ax. Last week Matchbox Toys acknowledged that it had halted production of its 17-in. talking Freddy doll. The company was bowing to pressure from the archconservative Rev. Donald Wildmon, who called for a boycott of stores selling...
Finally she seemed to understand what she needed to do, and she began slowly scribbling the answers on the tired-looking paper, while her four-year-old brother weaved his Matchbox car in and out between our legs. The television blasted the soundtrack of a black-and-white Spanish movie that her stepfather was watching, and I tried to stifle my unruly thoughts...
...Ferrari, G.I. Joe rappelling from the chimney with care. There will be Lego castles aloft by Christmas dinnertime, cabins carved of Lincoln Logs, and portraits etched on the Etch A Sketch. Even some new hits, like Lewis Galoob's Micro Machines, are souped-up successors to such staples as Matchbox cars. "All these toys have predictable long life," says Peter Harris, president of F.A.O. Schwarz in Manhattan, "while enhancing children's fantasies and imagination...
...townships on the outskirts of Johannesburg and Pretoria, where the urban black labor force is required by law to live, many of the roads are littered, unpaved and scarred with potholes. Increasingly, however, they lead to the gates of grandiose homes built amid the matchbox slums by a new class of upwardly mobile black professionals and entrepreneurs known, like their American counterparts, as "buppies." Inside exclusive enclaves with up- market names like Siluma View and Beverly Hills, the new black elite is enjoying amenities once reserved for whites only: "his" and "hers" Mercedes, live-in black servants, Jacuzzi baths...