Word: matchstick
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...picking up trays, cruised the aisles looking for the source of the burning smell. She discovered Reid, seated alone by a window, trying to light a match. She sternly warned him that smoking was not allowed. He promised to stop, then began picking his teeth with the blackened matchstick. A few minutes later, she saw him bend over in his seat. "I thought, He's smoking," Moutardier recalls. "It got me mad. I was talking to him, saying, 'Excuse me,' but he just ignored me. I leaned in and said, 'What are you doing?'" As she pulled...
...marketing giant WPP Group, gave advance models of the Ford Focus to employees of such celebrities as Adam Sandler and Madonna so the cars could be seen at hip places and parties around town. "We leverage the untapped power of word of mouth," says Matthew Stradiotto, cofounder of Matchstick, a Toronto firm that specializes in product seeding. Before a product launch, Matchstick hands out samples to key "influencers," a method credited with contributing to the success of sneaker launches by the likes of Adidas and Reebok...
...smart set is obliged to deal with one of his victims, one on one, man to man. That is simply arranged: Pierre (Thierry Lhermitte), a publisher, is suddenly immobilized by a backache on the very night he has asked Francois (Jacques Villeret), an accountant who makes matchstick models of things like the Eiffel Tower and the Concorde, over for a drink before the fools' parade. Francois is more than eager to divert Pierre from his pain...
...Pignon manages to unravel almost every part of Bronchant's chic life, from his wife and mistress to his furnishings and fine wine. Yet the farce never becomes a simple enactment of poetic justice; no matter how much Veber paints Pignon as a really likeable, sweet guy who makes matchstick models of famous monuments such as the Eiffel Tower to numb his broken heart, he remains the idiot. All the misadventures he causes stem from his kindness and gratitude toward Bronchant. This is the awkward basis of the farce...
...easy to picture the 360-mile-long reservoir that will back up behind the planned dam, flooding more than 150,000 acres of land and forcing 1.3 million people to relocate to higher ground. The cranes on the site are hundreds of feet high, but they look like matchstick models until they are compared with the minute scale of the boats passing by on the river. This, then, is the size of China's dreams for the future--bigger and more ambitious than outsiders can imagine. Even within China, the dam has its opponents. But no one leaves Sandouping--resounding...