Word: maternitywear
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Dates: during 2000-2009
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...first to translate it into reality was Rebecca Matthias, president of Mothers Work, who says she didn't buy a single maternity outfit when she was expecting her first child in 1981. "The industry was run by men," says Matthias, whose company claims to be the largest maternitywear retailer in the world. "Everything was pink flowers, frilly, really inexpensive. I couldn't wear that to work. The good-quality clothes didn't exist, and they didn't have clothes to wear out, because you were expected to just stay at home." She started a tiny catalog business selling suits made...
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