Word: mates
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...Tennessee, Wallace may carry as much as 30% of the vote and lose the state for Nixon. But Texas, which emerged only recently as a two-party state, should be Nixon's-unless outgoing Governor John Connally is Humphrey's running mate. With Rockefeller the G.O.P. nominee, Wallace votes would probably turn Arkansas, South Carolina and Virginia from Republican to Democratic states; Florida and Texas would probably go Democratic. THE WEST: No Contest Of the region's 95 electoral votes, Humphrey is likely to win a scant seven -from the two newest states in the Union, Alaska...
Spitballing, or brainstorming, is something like a group-therapy session in which the patient is the product and the doctors are the admen. Recently, TIME Correspondent Edgar Shook sat in on a brainstorming meeting at Chicago's North Advertising Inc. The patient: Flair, a new Paper Mate pen with a nylon tip. Among the doctors: North President Don Nathanson, Creative Director Alice Westbrook, Copy Chief Bob Natkin and Copywriters Steve Lehner and Ken Hutchison. The dialogue, somewhat condensed: Natkin: We have what I think must be the first graffiti advertising campaign, which we've been running in teen...
...contradictions and uncertainties of the electorate have led Nixon and Humphrey, as their parties' frontrunners, to place unwonted emphasis upon their choices for running mate, seeking the broadest possible ideological umbrella. The old considerations of geographical balance are largely forgotten in the age of jet travel and TV. Instead, the candidates are seeking vice-presidential possibilities to bandage their political weak spots-and to add some luster to their familiar personalities. Some combinations discussed last week...
...Rockefeller wins the Republican nomination in the biggest surprise since Herbert Hoover won two Democratic primaries in 1920 before announcing that he was a Republican. Stuck for a running mate, Rockefeller drafts fellow New Yorker Nixon (experience counts). Nixon moves back to Whittier, Calif., near the site of the old family grocery. His name becomes No. 780,414 on a currently circulating petition to recall Governor Ronald Reagan, thus allowing the measure to go to a vote...
...Against all odds, McCarthy goes on to win the nomination himself, then drafts Humphrey as his running mate (experience counts). To circumvent the constitutional problem raised by having two candidates from the same state, Team Player Humphrey relocates to an apartment over the family drugstore in Huron...