Word: mathers
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Dates: during 1960-1969
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Except for time and expense, few if any campaigns can match the series of Shell ads that were an endurance test in more ways than one. To demonstrate Platformate, Shell's "extra mileage ingredient," the Ogilvy & Mather agency set up an endurance contest between cars containing Shell gasoline with their Platformate additive, and others without. Then they filmed the cars as they raced across the Bonneville salt flats; the Platformate cars always won. The films were two years in the making and cost an estimated $300,000. Even so, one ad in the series had to be junked. Some Negro...
Dunster residents had originally feared the loss of the House dining hall through all the Spring 1969 semester, to allow remodeling of the kitchen. The kitchen will serve both Dunster and the new tenth House, Mather House, when the latter opens in September...
Committee members met yesterday morning in Trottenberg's University Hall office. Trottenberg said after the meeting that there is substantial risk that the new plan, if approved, would delay completion of the Mather-Dunster kitchen past the opening of the Fall 1969 semester...
...more on the way. Sound a bit like a Christmas card from Bobby Kennedy? Well, no--it's just another annual business report from the Sack Theatres. Within 15 years, Ben Sack has managed to piece together a chain of eight movie houses which dominate Boston. Not since Cotton Mather has one man managed to dictate so successfully what passes for entertainment in the town...
Kemp added that the meeting cleared up many of the students' misconceptions about plans for Mather House...