Word: mathers
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Dates: during 1960-1969
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...Walter Thompson; McCann-Erickson; Young & Rubicam; Batten, Barton, Durstine & Osborn; Ted Bates; Foote, Cone & Belding; Leo Burnett; Doyle Dane Bernbach; Grey Advertising; and Ogilvy & Mather, according to Advertising Age's ranking...
Master Gill, whose Mather House subcommittee recommended the fee increase in January, said last week that "there should be no attempt to use fees to influence the pattern of resident and non-resident living." But there is a real danger that the fee increase will do just this...
...Skiddy von Stade Jr. '38, has been named the first Master of Mather House, and Alan E. Heimert '49 has been named Master of Eliot House...
...Stade will remain dean of Freshmen, even after Mather opens in 1969, he said last night. His primary tasks next year will be to build a staff and "figure out ways and means of redistributing juniors and seniors from the other Houses in the Fall of 1969." Von Stade has twice served as acting Master of Kirkland House...
Richard T. Gill '48, whose Mather House subcommittee recommended a non-resident fee raise in January, denied that the increase was part of an effort to discourage students from living off-campus. "There should be no attempt to use fees to influence the pattern of resident and non-resident living," Gill said, adding that by any calculation the fee increase falls short of covering the Houses' expenditures on non-resident students. He cited the costs of maintaining house offices, libraries, and common rooms...