Word: mathers
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Dates: during 1960-1969
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...College has begun searching for a Master for the 10th undergraduate House, Mather House...
...provide enough storage space for it. The new American maxim, Columbia University's John Kouwenhoven has suggested, should be: "Waste not, have not." This does not signify that waste has become accepted in the U.S.-on the contrary. It is only that its meaning has changed. Neither Cotton Mather nor Malthus nor Marx anticipated a society in which only 15% of the population would produce all the food and goods that the whole nation could reasonably need or, for that matter, a society so productive that it could afford, for the first time in history, to have more people...
...Harvard Corporation has approved preliminary architectual plans that would make Mather House a combination of high and low rise modern buildings...
...Cost of Mather House is now estimated at $8 million--exactly $2 million more than the first estimates of expenses when the House was planned in the early sixties. The architects are working to keep the cost within the $8 million limit, but some Harvard officials believe that it will eventually go higher...
...manufacturers of these goods are among the 127 clients of Olgivy & Mather, the Madison Avenue advertising agency which is perhaps best known as the originator of "soft sell" advertising. This is the firm that made Hathaway shirts a brand name (remember the man with the eyepatch?), put Commander Whitehead's Schweppes in gin, made Maxwell House Coffee perk in time to a jingle, and rubbed liberal quantities of Ban deodorant into the armpits of a Greek statue. Started by Olgivy with a capital of $6,000, it now has assets reportedly over $55 million and it would be a safe...