Word: mathers
(lookup in dictionary)
(lookup stats)
Dates: during 1960-1969
Sort By: most recent first
(reverse)
...nation's third biggest advertiser, with billings last year of $111 million. Within the month General Foods has fired one of its four agencies outright (Foote, Cone & Belding), stripped a major account from another (Benton & Bowles), and rejiggered product assignments between the remaining two (Young & Rubicam and Ogilvy & Mather). In the process, General Foods showered $17.5 million in new accounts on two of the hottest agencies in the business: 13th-ranking Doyle Dane Bernbach, whose sophisticated soft sell for Volkswagen and inverted hard sell for Avis has spawned a school of imitators, and 18th-place Grey, whose strong suit...
...clothes. The deadly gloom of East Berlin's Unter den Linden has lately been relieved by a couple of fashionable boutiques and some six-story buildings of aluminum and glass. The ponderous, ugly neoclassicism of the Stalinist era is shunned by the city's chief architect, Joachim Mather, 40, who draws his inspiration from Manhattan's Lever House. But to step into glistening West Berlin is still not only to step into another country; it is almost to visit another planet...
Slightly Apologetic. The change has been forced on the ad world by the increasing sophistication and affluence of the consumer. "The consumer is not a moron," says David Ogilvy of Ogilvy, Benson & Mather. "She is your wife." With 1,500 ads a day assaulting his eyes and ears, the U.S. consumer has built up what Ogilvy calls "a crust of indifference." The result, according to a new study by the American Association of Advertising Agencies: he automatically shuts out more than 1,400 of the daily ad pitches, reacts to only...
...only Yalie who should finish before the Crimson can place five men is Bill Mather. Mather took first place in the Elis' loss to Cornell last week...
...Mather's objection was in reality, based purely on principle for he had taken such oaths many times previously. All through his campaign he maintained that he had "no unwillingness to swear under conditions which make an oath appropriate." While a group of seniors circulated a petition supporting him, Mather reconsidered, then retracted his stand in the interest of keeping the University out of a threatened law-suit...