Word: mathers
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Dates: during 1960-1969
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...David Mackenzie Ogilvy. chairman of the board. Ogilvy. Benson & Mather...
...Americans grow more sophisticated, however, the admen are turning to subtler appeals. Board Chairman David Ogilvy of Manhattan's Ogilvy, Benson & Mather plumps for detail-packed text ("How Super Shell's 9 ingredients give cars top performance." "25 facts you should know about KLM") on the grounds that today's customer is hungry for facts. In apparent proof of Ogilvy's contention, U.S. sales of Rolls-Royce cars doubled within three years after Ogilvy started running ads, with 21 paragraphs of text, under the headline: "At 60 miles an hour the loudest noise in this...
ADVERTISING is salesmanship-it is not fine art, literature or entertainment," insists David Mackenzie Ogilvy, 51, chairman of Manhattan's Ogilvy, Benson & Mather. Yet it is Ogilvy's flair for creating ads that are literate and entertaining while tugging at the purse strings that has made him the most sought-after wizard in today's advertising industry. It was Ogilvy who immortalized Hathaway shirts with Baron Wrangel's eyepatch and bearded Commander Whitehead for Schweppes. Cultivated, charming and handsome enough to model occasionally in his own ads, British-born David Ogilvy studied history at Oxford, served...
...Mather's basement was equally inundated, and the Quincy superintendent reported that "the wind is blowing rain in through the walls of Mather." New Quincy was plagued by a sewer backup. Two pumps were kept working Saturday and Sunday pumping out the sewers in an effort to remove the unpleasant odor...
...bagpipe band babbled for Conservative State Senator John Mather Lupton...