Word: mathers
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Dates: during 1960-1969
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Apart from Papert, Koenig and Lois, in fact, only one well-known adman took an openly enthusiastic view of public ownership last week. Sighed David Ogilvy, British-reared chairman of Manhattan's Ogilvy, Benson & Mather: "We here at Ogilvy own our stock at book value only...
Sample come-on for Britons, prepared by Ogilvy, Benson & Mather: "You can tour the U.S.A. for ?35 [$98] a week-without skimping. In the U.S.A. you can travel for 3,000 miles without crossing a border or showing your passport. If you journeyed this far in Europe, you would pass through ten different countries with different laws and different languages. And open your luggage for ten different customs inspectors." As the ads point out, tourists may inspect such monuments to the American way as dude ranches, Mississippi riverboats, Indians, New England clambakes, country square dances...
Kirtley F. Mather, professor of Geology, emeritus, will chair the board of directors of the Schenkman Publishing Co. of Cambridge, whose policy will be shaped by more than 200 leading educators and college professors...
Harvard's Kirtley F. Mather, dean of American geologists: "What Ardrey writes concerning the nature of man and the origins of human nature should be carefully pondered by every person who is concerned in any degree, great or small, about man's future as an inhabitant of the earth." The British Museum's senior scientist, Kenneth P. Oakley, the world's highest authority on African anthropology: "African Genesis deserves the most serious attention on the part of scientists as well as laymen...
...Intestines. Admen do fairly well in defending advertising's value to a free enterprise economy. But, points out David Ogilvy, president of Ogilvy, Benson & Mather Inc., much criticism "is not on economic grounds, but on the grounds that advertising corrupts public taste, and makes lying respectable." Admen themselves concede that too many ads are strident, misleading, dull or offensive. "People are irritated by some ads on TV," says Charles Brower, outspoken president of Batten, Barton, Durstine & Osborn. "The audience gets bored when yet more intestines appear on the screen as the evening goes on. Who wants to wake...