Word: mathieson
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...Once, two and two made three around here. Now it makes six." So says Gordon Grand Jr., the lean tax lawyer who runs giant Olin Mathieson Chemical Corp. (1965 sales forecast: $875 million). Strange though such arithmetic may seem, it makes sense at Olin. Like many another manufacturing mammoth, the company overreached itself in a scramble to diversify a few years ago, found its profits dwindling as its debts increased. Olin is still pretty diversified-its 4,500 products include antifreeze, shotguns, rocket fuel, electric toothbrushes and paper for Bibles-but it has learned how to make its money stretch...
Tales of Temper. It all began when Olin Mathieson, Reynolds Metals and Kaiser Aluminum announced plans to raise prices of primary aluminum about 2%, from 241? to 250 per Ib. Two days later, the Texas White House quiet ly posted a notice that White House Special Assistant Joe Califano would meet with three Cabinet secretaries (Defense's Robert McNamara, Treas ury's Henry Fowler, Commerce's John Connor) to consider ways of selling part of the Government's huge aluminum stockpile. Though the notice said nothing about prices, the New York Times, acting on information from...
...refrigerator defroster. The housewife can also get small appliances to buff floors, mash potatoes, peel carrots, and warm her towels. The greatest successes have been the electric toothbrushes and slicing knives. Like many other of the new appliances, the toothbrush was first dismissed as a gimmick when Olin Mathieson's Squibb Division introduced it in 1960. It has become such a big seller-sales this year will reach 5,000,000-that 34 other companies have rushed to turn it out. When General Electric introduced its slicing knife nearly three years ago, retailers scoffed; today 32 companies market...
...finds that the consumer has trouble remembering lengthy corporate names and complicated trademarks. For U.S. Rubber, L. & M. conceived the worldwide brand mark "UniRoyal" (the psychologists said that foreign consumers react unfavorably to "U.S. anything"). It rechristened Olin Mathieson Chemical Corp. simply "Olin." At the invitation of Chrysler Corp., the designers dropped the dated "Forward Look" slogan, created the company's five-pronged Pentastar emblem, and spread Pentastars across Chrysler's signs and showrooms. Though these outward touches seem minor, many businessmen feel that they help to highlight a company's products and aims...
...Home, an insurance-company favorite. Publishers have also begun commissioning new books specifically for corporate clients. More than 200,000 copies of Benjamin's Coffee Cookbook, written for General Foods' Maxwell House Division, have been grabbed up. Special books have been written on gun ammunition for Olin Mathieson Chemical Corp.'s Winchester-Western Division, on bowling for AMF Co. and on photography for Eastman Kodak...