Word: matic
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Dates: during 1950-1959
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...improvements. Like the new Lincoln, which came out a week ago, Mercury is priced the same and looks much the same as last year's cars on the outside. The big changes are inside. Among them: new front shock absorbers and springs, an improved automatic (Merc-O-Matic) transmission, an easy-steering front-end suspension with a ball & socket joint replacing the old-fashioned kingpin assembly. But the biggest improvement is the engine. Instead of last year's 125 h.p. V8, the new Mercury has a completely redesigned V8, turning up 161 h.p., that engineers have been working...
Clutchless Trucks. General Motors Corp. announced that Hydra-Matic drive for heavy-duty trucks will be available as optional equipment for the first time on 1954 models. Drivers will be able to run through eight forward speeds without using a clutch...
WILLOW Run, built by the Government for plane production by Ford in World War II and bought in 1948 by Kaiser, may end up as a General Motors plant. G.M., which leased 40% of Willow Run after its Hydra-Matic transmission plant at Livonia burned down last Aug. 12, is sounding out Kaiser Motors on the possibility of buying the huge property...
...farm income down, the farm-machinery busi ness slumped. The petroleum industry showed signs of overproduction; Sin clair Refining Co. and Phillips Petroleum Co. cut their crude-oil refinery runs 3 to 5% for September. Auto production fell moderately during August as auto makers began to feel the Hydra-Matic transmission pinch and output of 1953 models started to taper off in preparation for retooling for 1954. There was softness in some apparel lines and in some home appliances, and defense cutbacks have had a mild effect on aircraft-supplier plants...
Ford's Lincoln-Mercury division (100% Hydra-Matic) with a 10-20 days' supply, prepared to expand Mercury production, cut back on Lincolns. Hudson (58%), shut down for a model change, has "a couple of weeks' supply"; Nash (33%) has enough for a few weeks, but has been shut down by a supplier's strike; Kaiser (60%) has been closed since June. Said G.M. President Harlow Curtice after inspecting Livonia: "At this moment every facility ... is being concentrated on the extensive rebuilding job that faces us . . ." Curtice moved fast, this week took steps to lease...