Word: matic
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Dates: during 1950-1959
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...finger on the wheel. ¶New shock absorbers which take the bumps out of the roughest ride. ¶Forced air cooling that cuts the wear & tear on brake linings. ¶A peppy new torque converter transmission, as good as Buick's Dynaflow or Oldsmobile's Hydra-Matic...
...shift to automatic transmissions, automen have added a shoal of new words to the language. Most of them, as might be expected, end in "matic" (e.g., Hydra-Matic, Gyro-Matic, Ultramatic). Last week the Ford Motor Co. announced a new automatic transmission of its own, developed with Borg-Warner Corp. for the 1951 Mercurys. Its name: "Merc-O-Matic." In a few months the company will bring out a new transmission, optional on all 1951 Fords. The name, to nobody's great surprise: "Ford-O-Matic...
Last week, Alsdorf was stepping up production of his Matic Maid to reach 400 units a day by month's end. To sell it, he planned to go after the man of the house, not the woman. Says he: "Seventy-four percent* of the men in this country help their wives with the dishes. Now they can duck the job without feeling like heels...
...gleaming new cars rolled across the stage, the dealers perked up. The sleek, stylish new Kaiser set Texas dealers whooping, rodeo-fashion. Powered with a new 115-h.p., six-cylinder K-F-made engine, the new Kaiser also had optional Hydra-Matic shift (purchased from General Motors). Other selling points: a bigger window area, padded instrument panel to protect front-seat riders in accidents...
...with the price-trimming parade by lopping $50 off the price of its Ultramatic automatic drive, bringing it down to $175. And last week, Henry & Edgar Kaiser summoned K-F dealers and distributors to Willow Run to let them see their new models with an automatic shift (Hydra-Matic, purchased from G.M.) and K-F's new lower-priced, i oo-inch-wheelbase car. It hopes to get the small car into production by summer. Another new arrival: automatic transmission on the Studebaker, due sometime after April...