Word: matic
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Dates: during 1950-1959
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Fast Franks. A cigar-box-shaped appliance that cooks six frankfurters in 90 seconds is being sold by Westinghouse. The first home appliance designed just for the hot dog, the plastic "Dog-O-Matic" has two rows of pronglike electrodes between which the hot dogs are impaled, cooked as electricity shoots through them. Price...
...years ago caught staid old Singer with its slip showing. The new gadgets on Necchi and other machines shrank Singer's sales in the U.S. from its two-thirds grip of the U.S. market to one-third. Now Singer is bouncing back. It says that its Slant-O-Matic, $399.50 in Early American cabinet, can match-sew any foreign make. Soon sister Susie should sew a shirt in seconds...
...dazzle sales tactics of its President Rojtman, 40. Rojtman, who merged his American Tractor Corp. with Case in January 1957, demonstrated his sales flair last fall with a $1,000,000 circus. He airlifted nearly 4,000 farmers and dealers to Phoenix, Ariz, to unveil the "1960 Case-O-Matic Line," lashed his tractors stern to stern with competitors' models to show how they could outpull them. All told, Rojtman wrote up $164 million in orders, signed up 300 new dealers...
...famed "porthole" trademark. The new Buick has clean fenders, a waffle-iron grille with 160 square nubs, an improved "flight-pitch" Dynaflow transmission, new air-cooled aluminum brakes and a new, high-priced ($4,663 top) Limited series. Olds got the same extensive body change, plus an improved Hydra-Matic transmission and air-suspension ride. One surprising change: for those who complain about the horsepower race, Olds has reduced its standard V-8 from 277 h.p. to 265 h.p. But just in case all the holler dies down, Olds also has engines...
...loose parallels in Deke's and Presley's careers will set off happy squeals among the juke-box brigade. Some cheer-jerking implications: Elvis was sort of born with a guitar in his hands, a Hydra-Matic shift in his hips, a fog in his throat-and he never recovered. Elvis will fight bullies only if extremely provoked because bad publicity draws standing-room-only audiences. Elvis don't drink or smoke, and he don't like girls that...