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...famed "porthole" trademark. The new Buick has clean fenders, a waffle-iron grille with 160 square nubs, an improved "flight-pitch" Dynaflow transmission, new air-cooled aluminum brakes and a new, high-priced ($4,663 top) Limited series. Olds got the same extensive body change, plus an improved Hydra-Matic transmission and air-suspension ride. One surprising change: for those who complain about the horsepower race, Olds has reduced its standard V-8 from 277 h.p. to 265 h.p. But just in case all the holler dies down, Olds also has engines...

Author: /time Magazine | Title: AUTOS: The Cellini of Chrome | 11/4/1957 | See Source »

...loose parallels in Deke's and Presley's careers will set off happy squeals among the juke-box brigade. Some cheer-jerking implications: Elvis was sort of born with a guitar in his hands, a Hydra-Matic shift in his hips, a fog in his throat-and he never recovered. Elvis will fight bullies only if extremely provoked because bad publicity draws standing-room-only audiences. Elvis don't drink or smoke, and he don't like girls that...

Author: /time Magazine | Title: Cinema: The New Pictures, Jul. 15, 1957 | 7/15/1957 | See Source »

...union : the largest wage and fringe-benefit package in its history (45. 6? an hour over the three-year period - ? an hour the first year, 9.1? the next two (prestrike average: $2.47 hourly). Auto matic cost-of-living adjustments, a 52-week, supplementary insurance plan for laid-off workers with two years' service, adding up to the best "guaranteed annual wage" in industry. Premium pay for Sun day work...

Author: /time Magazine | Title: LABOR: Peace & Good Will | 8/6/1956 | See Source »

...Pontiac lengthened its bodies (2.4 in.), boosted horsepower from 200 to 227, has a new Hydra-Matic shift that lessens the "bump" between gears...

Author: /time Magazine | Title: AUTOS: New Models | 10/31/1955 | See Source »

...vibration-free mountings that sharply cut their noise. Evinrude has a new tilt-compensator that keeps the engine from bouncing against the back of the boat when the power is cut suddenly. Scott-Atwater has equipped all its engines, from 5 h.p. to 30 h.p., with its Bail-a-matic device, which bails the boat automatically as long as the engine is running...

Author: /time Magazine | Title: MODERN LIVING: Sailor's Delight | 1/24/1955 | See Source »

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