Word: matic
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...flag on the races, canceling all that had not been contracted for. Curt LeMay had long since sold his Cad-Allard and was driving in a more sedate sports car of his own building-an old Indianapolis frame, a sleek plastic body, a souped-up Cadillac engine with Hydra Matic transmission...
...this country a man with the competitive spirit and . . . the physical resources to establish America as an important figure in the racing world. It could have been done in no other way. Detroit, having spent 20 years meeting the public's demand for soggy sponge springing, mush-o-matic drive and steering, and cumbersome chrome bathtub exteriors, is disinclined to risk the reputations of its unwieldy boulevard barges in competition (cheers to Lincoln and similar exceptions...
...improvements. Like the new Lincoln, which came out a week ago, Mercury is priced the same and looks much the same as last year's cars on the outside. The big changes are inside. Among them: new front shock absorbers and springs, an improved automatic (Merc-O-Matic) transmission, an easy-steering front-end suspension with a ball & socket joint replacing the old-fashioned kingpin assembly. But the biggest improvement is the engine. Instead of last year's 125 h.p. V8, the new Mercury has a completely redesigned V8, turning up 161 h.p., that engineers have been working...
Clutchless Trucks. General Motors Corp. announced that Hydra-Matic drive for heavy-duty trucks will be available as optional equipment for the first time on 1954 models. Drivers will be able to run through eight forward speeds without using a clutch...
WILLOW Run, built by the Government for plane production by Ford in World War II and bought in 1948 by Kaiser, may end up as a General Motors plant. G.M., which leased 40% of Willow Run after its Hydra-Matic transmission plant at Livonia burned down last Aug. 12, is sounding out Kaiser Motors on the possibility of buying the huge property...