Word: matic
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...rosary clicker is as yet a primitive machine which must be worked by hand; the possibilities of electrifying its action, amplifying the clicks, inserting Hydra-Matic shift between the decades and possibly embellishing it with a cigar lighter modeled into the image of a favorite saint, these open wide if appalling vistas to the religious gadgeteer . . . The wedding of piety and jewelry . . . with St. Christopher money clips, St. Anthony key chains, Miraculous Medal bracelets, etc., may have something to recommend it, but we fail to see what...
...neglecting its civilian market, including commercial radar. It recently built the world's biggest antenna for the harbor of Le Havre, France. Last week, with long-sluggish TV sales picking up once more, President Adams flew out to Chicago to show off Belmont's newest "Vu-Matic" television models. The "Vu" stands for very high frequency and ultra-high frequency. Raytheon claims its new tuners will be able to cover the whole radio spectrum...
...finger on the wheel. ¶New shock absorbers which take the bumps out of the roughest ride. ¶Forced air cooling that cuts the wear & tear on brake linings. ¶A peppy new torque converter transmission, as good as Buick's Dynaflow or Oldsmobile's Hydra-Matic...
...shift to automatic transmissions, automen have added a shoal of new words to the language. Most of them, as might be expected, end in "matic" (e.g., Hydra-Matic, Gyro-Matic, Ultramatic). Last week the Ford Motor Co. announced a new automatic transmission of its own, developed with Borg-Warner Corp. for the 1951 Mercurys. Its name: "Merc-O-Matic." In a few months the company will bring out a new transmission, optional on all 1951 Fords. The name, to nobody's great surprise: "Ford-O-Matic...
Last week, Alsdorf was stepping up production of his Matic Maid to reach 400 units a day by month's end. To sell it, he planned to go after the man of the house, not the woman. Says he: "Seventy-four percent* of the men in this country help their wives with the dishes. Now they can duck the job without feeling like heels...