Word: mating
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Dates: during 1960-1969
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...Vice President's eupepsia restored by Senator Edward Kennedy's hardening decision to stay out of this year's presidential race. Kennedy's lure as a running mate on the Humphrey ticket would attract several millions of the votes that might otherwise go to the Republican candidate, or not be cast, or even gravitate to a fourth party. Partly because of the Administration's war policies, partly also because at 36 he does not feel ready for the post, the last Kennedy brother will almost surely stay out of the race. His decision...
...particular hurry." For flights that will last from decades to hundreds of years, he has worked out a method that will avoid dooming travelers to spend most of their lives in space. Simply send egg and sperm cells on the trip, he says, and have computers mate them some 20 years before the voyage is to end. After that, he suggests, "carry the embryos through to birth by techniques already foreshadowed in today's labs-and bring up the babies under the tutelage of cybernetic nurses who would teach them their inheritance and their destiny...
Natkin (reading from graffiti ads): "Keep America beautiful. Bury a cheap, ugly pen today. Buy a Paper Mate." Some research has been done on this and it looks like it's working. "Draw a flower on your knee with a Paper Mate Flair." Westbrook: Why not "navel...
Spitballing, or brainstorming, is something like a group-therapy session in which the patient is the product and the doctors are the admen. Recently, TIME Correspondent Edgar Shook sat in on a brainstorming meeting at Chicago's North Advertising Inc. The patient: Flair, a new Paper Mate pen with a nylon tip. Among the doctors: North President Don Nathanson, Creative Director Alice Westbrook, Copy Chief Bob Natkin and Copywriters Steve Lehner and Ken Hutchison. The dialogue, somewhat condensed: Natkin: We have what I think must be the first graffiti advertising campaign, which we've been running in teen...
Natkin: They wouldn't let us say it. We are going to compromise. It was going to be "Draw a flower around your genitals with a Paper Mate Flair." Then they'd say "knee" and we'd say "navel," and we'd meet in the middle...