Word: matings
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Dates: during 1950-1959
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They are well-lighted, pastel-tinted and smog-free (there is no heavy industry), and their signs cry out familiar brand names: Remington Rand, Sylvania, Paper-Mate, U.S. Rubber, Textron, Maidenform, A.S. Beck, Carborundum, Van Raalte, Bostitch, Sunbeam...
Transformation. The pull of Bootstrap has transformed Puerto Rican life; the dejection of the past is lost in new pride. A case in point is Salinas, on the south coast, once a drowsy and impoverished sugar town. In 1952 Paper-Mate opened a ballpoint-pen plant there, hired 400 workers, three-fourths of them women who had never worked before, and began to sprinkle a payroll of $1,250,000 a year over the town. As almost the first result, a jewelry store opened to sell the gold watches Puerto Ricans admire. A market soon developed for used cars, furniture...
...Salinas, to work for Paper-Mate is to be somebody. After work, in a tableau like a scene from Carmen, the girl penmakers, dressed in factory-provided blue smocks, parade their status through the streets. Drawing a sharp contrast with the old way, sheepish cane cutters often perform the unmanly chore of bringing lunchboxes to their working wives at the plant...
Bony, surefooted, able to withstand heat and live on prickly pear and little water, the longhorn was a perfect mate for the environment and multiplied on the wild ranges. By the time the Lone Star State won its independence, there were 80,000 longhorns in Texas, more critters than humans. Yet by 1920 the longhorn was almost extinct. It carried too much leg, flank and horn in proportion to edible beef, and cowmen simply could not afford to keep...
...Carl Joyce Gilbert, 50, stepped up from vice president to president of Gillette Co., maker of razors, Paper-Mate pens and Toni permanent-wave kits (1955 net earnings: a record $28 million, up 9% from 1954). He succeeds Joseph P. Spang Jr., who becomes board chairman. Gilbert went to the University of Virginia, got a law degree from Harvard in 1931 and joined a Boston law firm, where he stayed until Gillette hired him as treasurer in 1948. He was made a vice president...