Word: matlock
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Dates: during 1990-1999
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Nowhere is the about-face more evident than at third-ranked NBC. Last year the network did a radical spring cleaning, junking aging hits like Matlock and In the Heat of the Night (both were later picked up by other networks and are doing just fine, thank you) and adding a slew of youth-oriented sitcoms. The tactic didn't work, and this time around NBC programmers are touting two strategies for the fall: big stars and "broad-based family entertainment." Among their offerings: Valerie Bertinelli as a divorce living in Paris (Cafe Americain); a high-school coach...
...instructive hit too. The glut of youth-oriented shows seems to have created a viewer backlash. Matlock and In the Heat of the Night, two old- timers canceled by NBC last year, are back and doing well on new networks. NBC executives have acknowledged that they probably moved too fast to junk aging shows and replace them with youth-oriented sitcoms. It is no accident that CBS, the one network that has stayed aloof from the youthquake, is No. 1 in the ratings, with "mature" shows like Murder, She Wrote, 60 Minutes and Evening Shade...
...suddenly, an enormous amount is riding on it. NBC, the onetime kingpin of prime time, has seen its fortunes turn sour almost overnight. Its biggest hit of the '80s, The Cosby Show, took early retirement last spring, while several other veterans -- The Golden Girls, Matlock and In the Heat of the Night -- were given their unconditional release. (All were later picked up by rivals.) The network's last remaining Top 10 hit, Cheers, will call it quits at the end of this season; highly regarded younger shows like Seinfeld have not lived up to ratings expectations; and with the loss...
...JAKE MATLOCK and PAULMAGWENE--Co-directors of Harvard's PeerContraceptive Counselors would move to Washingtonand throw condoms of all colors, textures andflavors to the Inauguration Day parade crowds. Aboon for safe sex. Pat Robertson will have a cow.A national 900-number dispensing sex tips forthose over 18 will help erase the deficit...
...following for an existing show than to start from scratch with a new one. Despite their unfashionable demographics, most of the oldies cast aside by NBC were picked up by other networks: Golden Girls (redubbed The Golden Palace) and In the Heat of the Night by CBS, and Matlock by ABC. "The main thing that guides the network schedules nowadays is the bottom line," says Joel Segal, an executive vice president of McAnn-Erickson advertising. "They're trying to save money, either by cutting the cost of programming or by reducing risk...