Word: matronly
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Dates: during 1950-1959
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Last week, 47-year-old Arthur Stanley Talbott told the Los Angeles Advertising Club the results of his survey on "How to Open Women's Purses.." Certain words in ads and sales talks are "repulsive" to women, he said. Examples: habit, bra, leathery, sticky, parched, calisthenics, crust, matron, clingy, model. Good sales words, which "appeal to women's hearts, emotions and vanities": poise, charm, graciousness, dainty, twinkle, hope, blush, bloom, bachelor, crisp, fairness, garden...
Correspondent Jones also reported a conversation he overheard at a recent social gathering. An American living in Rome was giving another middle-aged American matron her opinion of the "disgraceful" way TIME had written about one of her favorite foreign politicians. "I think TIME ought to be barred," she said. "I wouldn't know about that," her friend replied. "I just don't bother to read TIME." "Well," said the first lady, "if you read it every week like...
...three small rooms behind the cathedral. Finally the dean took steps to evict her. "This is no job for a woman," he said. "Of her six girls, two are practically young women now. The sensible thing is to force her to leave." Said a young Lima matron: "The dean is right. Her daughters are pretty and that is likely to make people talk." At week's end, after receiving a cash indemnity, the lady bellringer was turned out of her rooms. Said Felicitas : "It is el destino. And when that is against you, you can cry yourself blind...
Stranger in the House. One of the few citizens of Loudun who seemed beyond suspicion of any intrigue was slim, soft-spoken Marie Besnard, a matron of 53, who owned six houses in the town, the local White Horse inn, and a number of thriving stud farms. Marie had acquired property the easy way through the deaths of a succession of relatives and her purse strings were always loosened when M. le Curé came to call with a worthy charity in mind. Marie, said the people of Loudun, was "the only woman in town who could go to communion...
Charles Laughton as Maigret is as French as 40 million aperatifs. He more than lives up to the reputation of the French police in tracking down the murderer of an aging and wealthy American matron, while winning the undivided support of the audience for his faith in the innocence of suspect number one (whom you know is guiltless all the way). But in balancing the scales of justice, Maigret nearly meets his match in a manic-depressive named Radek, the actual culprit, who is more than competently portrayed by Franchot Tone...