Word: matrons
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Until 1958, under the code of the Distilled Spirits Institute, the industry trade organization, women models could not appear in liquor advertising. When the code was eased, Heublein, Inc., pioneered with a bottled-martini ad that included two cocktails on a table, a smiling young matron, and the phrase: "A wife's warmest welcome is well chilled." At first, like the Heublein lady, women could not be shown touching a glass or a bottle. Canadian Club's new approach indicates that women can share both the adventure and the whisky. The most recent Seagram gin ad shows...
...Easy as pie," proclaims the Gun World ad promoting hand loading of ammunition, and featuring the comely matron holding a plateful of cartridges while her three daughters look on. Here's a caption I like even better: "The family that loads together explodes together...
...subjects were often religious, but he set them in a provincial milieu: his every window opens onto a Rhine castle, his every Madonna is a Teutonic matron. Knighthood was still in flower -in the ballads of troubadours who wandered from manor house to manor house. E.S. captured the spirit of it; his saints and sinners, knights and ladies tiptoe through dainty Alpine primroses to dally on wattle fences. At times he was downright satirical. His Samson is a knave in a tunic and Tyrolean hat, his Delilah a Hausfrau who has slipped away for an afternoon assignation...
Died. Katherine Thompson Wood, 74, wealthy Wilmington and Philadelphia society matron and elder sister...
...Right," was the title of a Guns & Ammo piece, accompanied by an illustration of a three-year-old girl getting instructions in the use of a revolver. This family concern is reflected in advertising. "Easy as pie," says an ad in Gun World promoting hand loading. A comely matron is shown holding a plateful of cartridges as if it were a pie, while her three admiring daughters look on. "Today," continued the ad, "a lot of wives and daughters have joined their husbands at the reloading bench." For less well-adjusted families and individuals with a thing about weapons...