Word: mats
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Dates: during 1950-1959
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Round the Clock. A part-time inventor, Shield used the East Paterson store to try out his patented Food-O-Mat, a block of tiered ramps that feed cans and jars to customers by gravity and save up to 40% of floor space. To solve the traffic problem inside his stores, Shield broke the conventional supermarket pattern of long, parallel shelves and narrow aisles. For his new layout he had architects design short, boxy shelves, spot them in irregular arcs to create broad aisles and thereby eliminate bottlenecks for grocery carts...
Student reaction to this communist indoctrination is well-expressed in the following joke. By way of explanation, the Russian work 'mat' means very strong swearing of an obscene nature...
...What is the difference between mat and diamat? (diamat stands for dialectical materialism). The answer is that mat everyone understands but pretends he does not. Diamat no one understands but pretends he does, and both are mighty weapons in the hands of the proletariat...
Asked to speak on "The Meaning of Geneva" at Swarthmore College, Alger Hiss, preparing for his first public address since his release from federal prison (TIME, Dec. 6, 1954), had the welcome mat pulled out from under him. His invitation, issued by the Swarthmore chapter of the Students for Democratic Action, was vetoed by S.D.A.'s parent Americans for Democratic Action. Explained an A.D.A. official: ". . . We wouldn't invite convicted gangsters and dope peddlers to address us. We don't see why we should invite a convicted traitor...
...might have just been very lucky. Every boxer must now use 12-ounce gloves (vs. 10-ounce in 1930's). Headgeers which also protect the ears and forehead are required. And fighters must have steel athletic supporters and a rubber mouth piece. In addition, the ring must have a mat with a two-inch padding...