Word: mats
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Dates: during 2000-2009
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...assume the Downward Dog with style. As yoga has grown in popularity worldwide over the past several years?in the U.S. alone, 15 million practiced it in 2003, according to a Harris Interactive poll published by Yoga Journal?so too has the availability of the requisite mats, blocks and stretchy clothing. Americans spend an estimated $20 billion a year on yoga products?everything from $400 Marc Jacobs-designed mat bags to Juicy Couture yoga pants. Celebrities like Gwyneth Paltrow, Sting and Madonna have been photographed toting their mats to Ashtanga classes, and some, like model Christy Turlington, even began marketing...
...players in the market are adding yoga travel bags and ergonomic mats to their roster of products. Tumi, a leading luggage and business-case brand, just introduced a line of yoga bags, seen here, with special features to facilitate traveling with yoga gear. "We wanted to address women's growing interest in yoga and its role in a healthy lifestyle," says Alan Krantzler, Tumi's vice president of product management. The company's new Signature collection features an antibacterial-coated mat, with moisture-proof pouches for damp towels and clothing, and several outside pockets for water bottles, cell phones...
...What about a special mat that would help yoginis align themselves into perfect positions? "Because your shoulders are wider than your feet when you stand up straight, we created a shape that reflected that ergonomically," says Anne Appleby, founder of the California-based company YogaForce. For those who can't quite align their Warrior I pose, the mat also has a grid?a yoga cheat sheet of sorts?so that you can see how to line up your front foot with your back foot's middle arch. And there's a bonus for those who find themselves perpetually late...
...artistically inclined, we journeyed to visual effects studio Entity FX, whose projects have included the Spiderman movies, The X-Files, and currently Smallville. The owner, Harvard alum Mat Beck ’70 said that he became interested in the field because of technology...
...three limos, each carrying 12 or more compressed-gas cylinders to create a "full fuel-air explosion by venting flammable gas into a confined space and then igniting it." It suggests painting the cylinders yellow to falsely "signify toxic gases to spread terror and chaos when emergency and haz-mat teams arrive...