Word: matsushita
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...company's sales. Last week Zenith announced that it would no longer sell Sony's machine under its brand name. Zenith thus joins companies such as Toshiba and NEC that have abandoned Sony's videotape system in favor of the VHS method developed by archrival Matsushita (1982 sales: $15.7 billion), which sells products in the U.S. under the National, Quasar and Panasonic brand names. Says one industry watcher in Tokyo: "Zenith's move means the demolition of the Sony-led Beta group...
...Sony introduced the first videotape recorders, which let people make copies of their favorite television programs or play tapes of movies on their TV screens. Two years later Matsushita announced a cheaper recorder that worked on a rival technology, known as VHS, which used different-size tapes and made recordings for up to six hours, while the Betamax machine could play for only three hours. The longer tapes were particularly popular with sports fans who wanted to record football or baseball games. Matsushita then outmaneuvered Sony by adding extra features to its recorders, providing licenses to other companies that wanted...
...help. Kodak last fall bought Bell & Howell's DataTape division, which makes digital recording equipment. Last year it also acquired a Mead Corp. unit that makes ink-jet printing equipment. Industry insiders say that Kodak's new video-camera recorder was developed jointly with Japan's Matsushita...
...company has traditionally stressed service and reliability. The PC, for example, was not a technological breakthrough and is assembled largely from parts made by outside suppliers. Its microprocessing heart is manufactured by California-based Intel, while the monitor's display tube is produced by Japan's Matsushita. Microsoft of Bellevue, Wash., provides the operating system, or master program. The PC has been successful largely because the IBM name symbolizes confidence and security in a field known for instability and uncertainty...
...same time that it has been fighting vigorously for market share, IBM has been forming cooperative agreements with the Japanese. In one, IBM and Matsushita Electric Industrial teamed up to produce a personal computer that converts Japanese phonetic symbols into Chinese characters or Kanji. Typewriters have not been widely used in Japan, partly because, with so many different characters, a typical machine must be packed with about 3,000 Kanji. The new machine, which ranges in price from $4,100 to $12,700, has a keyboard of only 45 phonetic symbols plus the Latin alphabet. More than...