Word: matsushita
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...Quite a change from Christensen's early career, when he worked first at Britain's Psion, once a leading provider of handheld computing devices. Then he co-founded Symbian, a joint venture involving Nokia, Ericsson, Motorola, Matsushita and Psion, which still has a shot at being the dominant operating system for so-called smart phones...
...nurtures something far more fragile--the images of Julia Roberts, Russell Crowe and just about every other TV and film actor. Located half an hour north of Boston, Tewksbury is home to Avid Technology, whose 1,700-plus employees are resisting the attempts of Japanese giants Sony Corp. and Matsushita Electric Industrial (the parent company of Panasonic) to penetrate the fast-growing market for digital video-editing software...
...surroundings of the stars. Avid has won 45% of a professional computer-based editing and special-effects global market, worth $1 billion last year and expected to double by 2005. Its closest competitor, Discreet Logic, a division of Autodesk based in Montreal, has 30% of the market. Sony and Matsushita have managed to win only 15%, even though they dominate electronics hardware...
...does little Avid, with a market cap of $415 million, stay ahead of $75 billion Sony and $40 billion Matsushita? For starters, the company carved out its niche early by mastering the difficult art of making its product easy to use. "Avid is the most intuitive editing environment on the market," says Gene Munster, an analyst at U.S. Bancorp Piper Jaffray. Tim Squyres, film editor for Crouching Tiger, Hidden Dragon, says, "Avid's software has gone through many revisions of being designed to accommodate editors...
...Japanese competitors aren't giving up. Sony unveiled XPRI in April, primarily for high-definition professional editing. Matsushita has focused its efforts on lower-end broadcast news. "Sony and Panasonic are like ocean liners. They turn, but they turn slowly," says Joseph Bentivegna, an Avid vice president. "By staying nimble, we've been able to keep ahead." For example, when actor Oliver Reed died during the filming of Gladiator, director Ridley Scott didn't panic. His team recycled shots of the slave trainer and, with the help of Avid software, produced two scenes starring Reed...