Word: matsushita
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Japan's technology giants--Hitachi, Matsushita, Toshiba, Sony, NEC-- listened for years as their U.S. competitors talked enthusiastically about multimedia but remained skeptical: after all, they had come to believe the Americans were the has-beens of the electronics business. Besides, Japan's strength lay in hardware, not fuzzy concepts. For Japanese firms, the real battle would be for the next big gadget to follow the vcr, which in 1993 was worth $7.7 billion to Japanese firms alone. As a Sony executive scoffed two years ago, ``Multimedia is just a pot of gold at the end of the rainbow. Nobody...
Universal must now find other filmmakers who can bring in the big-grossing films-and at a price that won't provoke grimaces from MCA's Japanese owner, Matsushita, which Sheinberg has accused of trying to stunt his company's growth. Asked if the Matsushita board had expressed vexation over the Waterworld embarrassments, he replies, "None. I can blame them for a lot of things, but I can't blame them for that...
...going build a game machine that was 50 times as powerful as Sega's or Nintendo's, Hawkins was greeted with the kind of fawning attention usually reserved for rock stars and conservative talk-show hosts. He was backed by some of the biggest names in entertainment -- including Matsushita (Panasonic), AT&T, MCA and Time Warner. His initial public stock offering raised $26 million even before the first machine was built. The hoopla subsided soon after the machine hit the market. The initial price tag -- $799 -- was too high. The software was late. The games were derivative. Wall Street turned...
...saved by the sheer marketing muscle of its Japanese manufacturing partner, Matsushita, which aggressively pushed 3DO machines through company-owned stores and sold roughly two boxes in Japan for every one in the U.S. Those sales bought Hawkins enough time to get the second generation of software in place, including some flashy new titles such as Road Rash and FIFA Soccer. He still doesn't have that killer application -- a Mario Bros., say -- that could turn it into a machine game players feel they have to own. But he's got a few months to find one before Sega...
...Matsushita the Tokyo end of management seems in order; the trouble is between Tokyo and Hollywood. MCA's Lew Wasserman and Sidney Sheinberg -- the longest-running partnership in Hollywood -- have been heading the studio, but have openly complained that their pushes to go after CBS and to open a theme park in Tokyo were ignored. The Japanese firm is especially eager to keep the team intact since director Steven Spielberg, who made close to $1 billion for MCA with Jurassic Park, recently announced that he would stop working for the company if his mentor, Sheinberg, were to leave...